Despite the ever declining reach, big spending on TV continues.
What could be more fun than taking shots at the broacast model. Everyone is quoting statistics to illustrate the demise of mass media. Here are a few sources that discuss the subject in detail and in its proper context.
Chris Anderson's blog The long Tail.
The Media Meltdown thread describes how technology has created a shift from "hits" to "niches".
NPR did a good 3 part series on The Future of Television.
SEE ALSO: Among the Audiece