Thursday, June 01, 2006
Shave Everywhere. Norelco addresses the issue of grooming and men's body hair straight on in this viral ad.
They get points for both developing a product specifically for body grooming and talking about it in a straightforward and fun way.
Where they fall short however is in the execution as a viral piece. Its anchored to the url and the "tell a friend feature" sends a blank email with the url www.shaveeverywhere.com. They could have made the email that gets passed way more fun.