Sunday, June 11, 2006

Sherman Foundation Dangerous Ideas Reading List: Captains of Cosciousness

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Author: Stuart Ewen.

The industrial revolution provided the means to created mass produced goods. However, in order to capitalize on this, a lot of social engineering was necessary to create a market for these goods. This book is the finest history on the subject of the creation of consumer society ever written.

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