Sunday, July 16, 2006

Another made up word from Snickers: Nougatocity



I always thought "nougat" was made up advertising jive, like VW's "farfegnugen". Which would make this a made up word inside a made up word. But its not. However, I don't put anything whose name I don't uderstand in my mouth.

I would love to hear from the few people who read this blob what they think of this campaign.

SEE ALSO:
Neologistic Tendencies
Candyland
SACRILICIOUS COW

23 comments:

Anonymous said...

God. Stephen Colbert is *funny* when he makes up words like this, which is something the Snickers campaign people must've missed. I think "Satisfectellent" is the worst one so far, though. No food-related word should have "fec" in it.

There's also "Hungerectomy" and "Peanutopolis," which leads me to believe there's got to be a few others I just haven't come across in LA yet.

Tom Sherman said...
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Tom Sherman said...
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Tom Sherman said...
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Tom Sherman said...

Thanks for the comment, I really wanted to hear someone else's take on this and glad to hear someone else doesn't like fec in food words.

Anonymous said...

The five words are:

Substantialiscious, Nougatocity, Peanutopolis, Hungerectomy, and Satisfectellent.

They spent a ton on this campaign; too bad.

topcad said...

Yeah, too bad that it's starting to generate buzz at the proverbial "water cooler." Enough buzz to the point that people are actually googling the words to find out what they mean. Of course, Google is simply leading them to this blog. I still think "hungerectomy" is genious.

topcad said...

errr.. I mean, geniuscellent.

chadwick said...

So glad to have people who are also shaking their heads at SatisFECtELent.
I can't believe someone let that out the door. It's a brown candy bar.

Nougatocity is pretty sweet though.

Tom Sherman said...

I actually really like Hungerectomy.

Dana Todd said...

I totally love this campaign. For one thing, it speaks well of a brand when the only brand identifier is the FONT, and you still know who they're talking about. For another, it uses outdoor well - they're perfectly sized for the tops of cabs so you see them everywhere in NYC.

The only thing I think they didn't do right is that they didn't buy the words on Google and other search engines - they missed an opportunity for a complete brand experience had they led you to a microsite that explains all these weird words or something. Or a game for Peanutopolis. I think they had a great idea, but it could have been executed a bit more completely.

Matthew said...

That is exactly the point I was going to make. Just by the shape of the boorder, the font, and the color scheme, everyone automatically knows these are snickers ads.

I was up in NY meeting with a client and reps from my company's office there, and we spent a good 20 minutes talking about these ads....and we are all in advertising!

Anonymous said...

THE WORST CAMPAIGN NAME EVER. I thought it was some Japanese company or something. It is horrific!! Snickers is really reaching...

Anonymous said...

@ Tom Sherman/"I always thought "nougat" was made up advertising jive, like VW's "farfegnugen"."

"Fahrvergn├╝gen" means fun by driving and is german...

christi in atlanta said...

Ok, I went to college but I'm an all American girl. That said, my husband showed me the Snicker's he got at the store and I thought Nougatocity was "Snicker's" in Spanish!! I feel very silly now, since I googled it, but it wouldn't have suprised me. I mean, really. Isn't it just a matter of time?

Tom Sherman said...

that is HILARIOUS!

Joiful said...

The definition for nougatocity is going to be my new personal goal and motto for the new year!..."A heightened yet fleeting state of accomplishment that makes you realize how unbeliebably unmotivated you normally were". The people at Snickers got me good on this one! I was at work when I got the snickers bar with the defintion for nougacity in it and I had everyone at work thinking it was a real word, including me. I looked it up online when I got home to see if it was a new word that was added to the dictionary. When I couldn't find it I googled it, leading me to this blog. I had no idea this was a new campaign for Snickers. GO SNICKERS! Keep it up!

Viking said...

FEAST!

airwyo said...

I think this Snickers campaign is great. I wish they would have advertised it more. Anyways, the reason I ended up on your site was to get the definition of Noughatocity. I saw it once but I cant remember it. So if you could email me at drdre_21@yahoo.com with the definition I would really appreciate it. Thanks

GREAT SITE!!!

Anonymous said...

it's like having a party in ur mouth....its Nougatocity!!!! crunchalicious :D

Anonymous said...

so it's 11.35pm and i have a final exam sooo i went to the vending machine, got a SNICKER bar and guess what word it had inside? NOUGATOCITY! so, im wondering, did you make it up and sold it to Snickers??

i like the word it sound like hungry to me1


lol

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