Sunday, July 23, 2006

The Archimedes' Lever to move any product

I was in a suburban grocery store Sunday evening when I spotted the pictured bag of clementines sporting the likeness of Spongebob Squarepants.

I did a bit of googling and discovered that Spongebob moves about $2 billion in annual sales of consumer licensed products a year. Dora the Explorer also moves $2 Billion. I love the fact that one gay and one lesbian cartoon character are pushing a combined $4 BILLION DOLLARS IN PRODUCTS.



It seems that the specter of child obesity and criticisms from advocacy groups has Nickelodeon backing away from the junk that Bob had been peddling (sugary cereals, macaroni and cheese... you name it.)

I like to imagine the meeting in which, knowing the power of Spongebob, Nickelodeon said "F*** it, we'll sell carrots and clementines and still hit our numbers".

In addition to the clementines Spongebob appears on carrots and is scheduled to appear on apples, pears, cherries and edamame. What about bananas? I personally would love to see a sicker of his face on bananas.

Businessweek article:SpongeBob SquareMeal? Responding to critics, children's TV shows and food giants are promoting healthy eating to kids. Even the Cookie Monster's in on the act.

2 comments:

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Tom Sherman said...

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