Monday, July 10, 2006

Ya-Ya Brotherhood

Chuck Palahniuk believes that one of the reasons Fight Club was so popular is that it is a story about men interacting with one another and examing what it is to be men. Woman have hordes of these stories: The Joy Luck Club, The Ya-Ya Sisterhood, The Sisterhood of the Traveling Pants... Sports provide the strongest social structure for male interaction and discourse. There have been far fewer narratives on male bonding in the past but this has been reversed in a recent trend. Think Entourage and Man Law.

Miller Lite's Man-Law site plays on the theme of (Ya-Ya) Brotherhood.
A great site. From the attache case lock entry, the videos, regional updates and overall visual design it is exceptionally well done.

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