Monday, August 07, 2006

Art School at The Sherman Foundation: 3M's Casey Carlson on tapping emotions in industrial design

A podscast of Casey Carlson's presentation to the AMA on industrial design and tapping into emotions. He talks about tapping into emotion buy modeling designs after forms found in nature. An example he references is the menacing form of sharks. Now think about the "gill slits" in the early Corvetts. I wish I could see the visuals he preseted but even without them its great.

1 comment:

theotherguy5 said...

god that vette is bad ass