Monday, August 28, 2006

Shermanism: Needle Tickler

Needle Tickler
An idea, campaign, method, or approach that is less than impactful, or produces a measured result that just tickles the needle, as opposed to moving it.

Banner ads are needle ticklers.

Used in a sentence: What is this? A needle tickler? Come back when you've got something with more meat and less feather.

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