Friday, September 29, 2006

Marketing power play: Borat (Sacha Baron Cohen)

I enjoy the Ali G show but had only mild interest in seeing Sacha Baron Cohen's "Borat movie". That is until this week. Sacha Cohen's ability to draw the government of Kazakhstan and the Bush administration into his hijinx is just amazing.

Borat The Movie trailer:

Here is a link to a speech Borat just gave in Washington.

"Kazakhstan placed four-page advertising inserts this week in the New York Times and the International Herald Tribune to spread the word about the misunderstood ex-Soviet country." (It might as well have been a four page ad for the movie.)

"Authorities said the move was meant coincide with President Nursultan Nazarbayev's visit to the United States — where he was to meet President George W. Bush on Friday. But it also came as the creator of the fictional Kazakh reporter — British comic Sacha Baron Cohen — was launching a full-length movie based on the character.

The homophobic, misogynistic, English-mangling Borat — who has presented Kazakhs as addicted to horse urine, fond of shooting dogs, and viewing rape and incest as respectable hobbies — has mortified the government of the Central Asian nation."

The timing of it all couldn't be better. From BBC News:
US nurtures ties with Kazakhstan.

AP video News Story.

Cohen has always done a brilliant job of drawing the real world, particularly that of politics (national level politics at that) but he has really managed to escalte the game this time.

Here is Ali G, f'in it it up Gore Vidal.

One of my favorite Borat episodes, at a dating service.

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