A classic example of paradox in advertising was the "Reach out and touch someone" campaign for AT&T. Technology has produced conditions in modern life such that we are often away from the people that are most important to us. We are no longer geographically tethered. AT&T's campaign offered the promise of human connection via a technology that always implies physical distance.
Visa's new campaign offers the promise of a richer life when in actuality their product often produces quite the opposite result. Look at the levels of personal debt these days.
Visa takes predatory lending to the next level.
Visa takes the nest egg.
Visa takes what you should have saved for tomorrow.
Visa Takes Life.
2 comments:
We have to admit Visa definitely know how to call our attention with its extrovert and imaginative advertisements, even though some of them are a few ridiculous or in some times too pretty much expressive.
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Thanks for sharing such an informative post... keep posting...
Regards
Alexa
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