Friday, October 13, 2006

Paradox in Advertising

A classic example of paradox in advertising was the "Reach out and touch someone" campaign for AT&T. Technology has produced conditions in modern life such that we are often away from the people that are most important to us. We are no longer geographically tethered. AT&T's campaign offered the promise of human connection via a technology that always implies physical distance.

Visa's new campaign offers the promise of a richer life when in actuality their product often produces quite the opposite result. Look at the levels of personal debt these days.

Visa takes predatory lending to the next level.
Visa takes the nest egg.
Visa takes what you should have saved for tomorrow.

Visa Takes Life.

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