Using beach as media, an amusing idea. What I like most about it is that it goes away as the space gets used for other things more important to us all. (Relaxing in the sun with a rum drink and ogling barley dressed flesh being way up on the list.) What if all advertising degraded so beautifully?
What is shocking to me is that the photography on Beach 'n Billboard may be the worst pictures EVER taken on a beach. How the F-bomb do you do that?