Went to the movies today.
Saw this spot during the previews. Mildly Amusing.
The movie was Borat. Outrageous. There are a couple of scenes that will "flip ya, flip ya for real."
Here he is on last weeks SNL.
Here is a link to a New York magazine piece on "squirm comedy".
SEE ALSO Marketing power play: Borat (Sacha Baron Cohen)