Media dolts that is, to do things like place banner ads without embarassing their agency and client? Almost all considering that for most people in media, media is their second job. Their first is usually reading FHM Magazine or trying to find a husband. When they do get around to throwing some attention at their jobs in media, they do so by selling crappy ideas "by the yard".
I've been cringing, for months, at the Bank of America and HSBC banner ad's that ALWAYS appear ganged together on Reuters pages. Higher Standards? not in media placement.
AdAge article: MediaShelly Lazarus Wants Media Back at the Table.