Monday, January 22, 2007

Bring out your dead!

I'm Art Buchwald and I just died
The New York Time's has produced a postumous video rememberance with Art Buchwald. It's really just a video obituary but worth seeing for the creep factor as you watch Art struggle to say "I'm Art Buchwald and I just died".





AdAge article on the largely negative response to the re-animation of dead spokesman Orville Redenbacher: 'Deadenbacher' Creeps Consumers but Drives Massive Traffic





JWT ressurected Steve McQueen for a Ford spot years ago but did so without injecting it with any creep factor.







Ule Brenne was way ahead of his time when he did this anti-smoking/cancer spot.


The Lesson here: NEGOTIATE THE RIGHTS TO YOUR POSTUMOUS AVATAR USE NOW! GET THE CHECK UPFRONT!


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