Wednesday, January 10, 2007
The following is from 37signals.com from a piece called What Steve Jobs is Like in a Meeting. This particular meeting was a preview of the Segway, during its development, that Steve Jobs was invited to.
“Good morning to everyone,” said Tim, smiling at the front of the table. “Before we start, we’d like to ask you to hold your questions until after each presentation…Each pitch is about ten minutes.”
“I can’t do that,” said Jobs. “I’m not built that way. So if you want me to leave, I will, but I can’t just sit here.”
“Because I see a big problem here,” said Jobs. “I was thinking about it all night. I couldn’t sleep after Dean came over.” There were notes scribbled on the palm of his hand. He explained his experience with the iMac, how there were four models now but he had launched with just one color to give his designers, salespeople, and the public an absolute focus. He had waited seven months to introduce the other models.
“What does everyone think about the design?” asked Doerr, switching subjects…
“I think it sucks!” said Jobs.
His vehemence made Tim pause. “Why?” he asked, a bit stiffly.
“It just does.”
“In what sense?” said Tim, getting his feet back under him. “Give me a clue.”
“Its shape is not innovative, it’s not elegant, it doesn’t feel anthropomorphic,” said Jobs, ticking off three of his design mantras.
“You have this incredibly innovative machine but it looks very traditional.” The last word delivered like a stab…”There are design firms out there that could come up with things we’ve never thought of,” Jobs continued, “things that would make you shit in your pants.”
“I understand the appeal of a slow burn,” he concluded, “but personally I’m a big-bang guy.” For the first time that day he smiled. “The risk with a fast burn,” he continued, “is that it exposes you to your enemies. You’re going to need a lot of money to fight thieves.”