Tuesday, January 23, 2007

Club Penguin

Club Penguin , Second Life (social networking and gaming) for tweeens. Actually quite impressive. They've gone to great lengths to deal with safety and security issues. Personal information and bad language is blocked, there are adult monitors and there is NO advertising. They found, when examining other sites for kids, that adverting put kids in front of inappropriate content (gambling and adult sites) within 3-4 clicks.

NPR Story on Club Penguin

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