Goodby Silverstein does Bank of America doing U2

The challenge of consumer generated media, from a marketer's and agency's perspective is how to monetize it (and be releveant and involved). You know who is making money form all this? The lawyer's, like the one's at Universal (U2's label) who get to bill hours for sending cease and desist letters.

The best part of this happens before the song,"he sits on 3".