Saturday, January 20, 2007

On Naming: The best, worst and weirdest car names

From Forbes:
The best, worst and weirdest car names.


Here are a few quotes from the article:

The auto industry, like McDonald's France, tries to mask lowbrow items with highbrow names. Did any of Chrysler's customers believe that driving a Dodge Diplomat would make them more ambassadorial? Did any General Motors buyers think a Pontiac Parisienne would make them French?


The other set of worst car names consists of those that seem to be calculated attempts to play upon consumer class-consciousness and social insecurities. These names conjure images of country clubs and glamorous lifestyles, yet, for the most part, are cars that were targeted at buyers of more modest means. We doubt any celebrities ever owned Chevrolet Celebrity station wagons, for example.


Among the ones that made us smile are the Daihatsu Motor Naked; Honda Life Dunk and That's; Isuzu GIGA 20 Light Dump and Mysterious Utility; Mazda Motor Bongo; Mitsubishi Delica Space Gear and Pistachio; Nissan Fairlady Z and Prairie Joy; Rickman Space Ranger; Rinspeed X-Dream; Suzuki Cappucino; Toyota Motor Deliboy and Toyopet; Volkswagen Thing and Volugrafo Bimbo. We think it's a shame that the Honda Life Dunk doesn't sell over here. Its goofy yet inspiring name would probably attract a fair number of buyers.

And what we wouldn't give to see a French dealership offering a Royal Honda Prince Life Dunk, or somesuch.


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