Sunday, January 21, 2007


Superpitch, another "config your own adventure" site, this time for Magnecote Paper. In these types of sites users are asked to select from a series of variables that configure the end output. On a high level, it's the approach that has been employed by generative music software like Koan for many years.

On the Magnecote site you select your client, assemble a team from a rouge gallery of mildly offensive stereotypes (the brit, 40 going on 16, Linda from New York, a dog...) and then build the presentation time line. When that all done you press play and watch the pitch play out.

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