Or did some ad agency shit in the punch bowl?
From AdWeek: Snickers Site Closes After Complaint.
NEW YORK Masterfoods has shuttered a microsite featuring its 30-second "Mechanics" spot from Sunday's Super Bowl, in response to complaints from the Gay & Lesbian Alliance Against Defamation and the Human Rights Campaign, among others.
The spot, from Omnicom Group's TBWA\Chiat\Day in New York, depicts two mechanics eating opposite ends of a Snickers bar until their lips meet and they break apart. Sheepishly, one mechanic then says he thinks they just kissed. To erase the thought, they decide to "do something manly" and each pulls a clump of hair from his chest.
(A special tip 'o the cranium to Friend of the Fundation... well, it's best he remain nameless (you know who you are) for the punch bowl line)