Last Saturday I had a chance to catch the documentary film Helvetica at the IFC theater downtown (NYC). 2007 marks the 50th anniversary of the design of the typeface. Nothing embodies the spirit and ideals of the modernist design aesthetic as fully as Helvetica does and few things are as polarizing. The interviews with designers and typographers in this film captures exactly that, a broad spectrum of opinons and perspectives on modern design.
The film, for those with a design background is really quite entertaining. Erik Spiekermann was wildly amusing, when asked why Helvetica is so popular spouts back "why is bad taste ubiquitous?".
"Sherman is the 21st Century version of a kick-ass 60's creative director, he knows just enough about each channel to be dangerous, focused on innovation."
Mike Lanzi President of Strawberry Frog
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"Tom has been a secret creative weapon with me in two different companies and in both cases we either won new business or knocked work out of the park. And, he can do ANYTHING. Write, design, shoot, edit, code, plan, think and sell."
Bill Power Executive Vice President Worldwide Account Director BBDO New York
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"Me thinks you are an evil genius." -Kerry Quinn CFO Strawberry Frog
Fantastic Art/Creative Director... Does great work, thinks big. If I won the Powerball Jackpot and was starting my own agency he would be the first person at whom I would throw obscene amounts of money... Voted best abs in digital, conect and RMG is successive years.
-Jason English Writer
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"Just read Science vs Art. Beautiful. I want your babies."
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