Tuesday, September 25, 2007

Waiting Room Ponderances

I had to get blood drawn this moring for some medical tests. The waiting room provides an excellent excuse/oportunity to puruse trash magazines. Here are a few things that caught my eye in Entertainment Weekly magazine:

An ad for Diet Coke Plus.
It's starting to border on an exercize in styling. How many variations on a riff can you squeeze out of carbonated cola beverages. It was funny when there were all the sugar free/caffeine free combinations, nows it's a numbing confusion. It seems odd given the fact that fewer and fewer people are drinking soda. The number of non-soda drink options is staggering and continues to multiply. Does it really make sense to pour money into developing niche line extensions for soda brands?

I have a conceptual framework that I developed for thinkng about the difference between profit realization and value creation, but I'm not goijg to get into that now.

• • •

Author Madeleine L'engle (A Wrinkle in Time) passed away on September 6. Author Lemony Snicket (a.k.a. Daniel Handler) said that she had "an unerring sense of how the ordinary and the fantastic could collide at any moment". That's a thought worth pondering a while, how our day to day lives at any moment can take dramatic turns. Don't I know it.

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