Sunday, October 28, 2007

On Color/Off Color: Black Toilet Paper

We were in a Brazilian restaurant on Saturday and I saw the black toilet paper in the photo below. I wasn't sure if it was a Halloween thing or just they way they roll.



Apparently, I'm a little behind. The Times and Gizmodo have both covered off on this already. (Sorry for the bad puns, I couldn't resist.)

NY Times: This Season's Must-Have: The Little Black Roll

Gizmodo: Black Toilet Paper

My big question when I saw it was how do you know when to stop wiping? For more on the art of wiping and the moist towelette personal care category read: Recognizing untouched market needs in unexpected places, from The Sherman Foundation archieves.

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