I was listening to an NPR interview with Laurence Green of Fallon London and he was asked "How do you sell a chocolate bar with a gorilla playing the drums?". This was in reference to a recent ad that his office created for Cadbury.
His explanation was the admission that with a product like a chocolate bar there is "no news" to telegraph about the product. It's a simple thing that's been around for decades. The ad however was created from the position that candy bars are "a simple bit of joy in peoples live" and the advertising for them can be just that as well.
This is a rough I created for Reeses Peanut Butter Cups last year while freelancing at an agency. I threw it together in about an hour with the help of King Friday. The design could have been better but it doesn't take away from the fun of this little spot. Like many of my great ideas it never left the agency walls. (You can lead a horticulture but...)
Untitled from TheShermanFoundation on Vimeo.
The 5 part mashup I had n mind for the king size was sick!