Portfolio Magazine reports that these orange bikes, maybe as many as 75 have been chained up around New York City by DKNY. The company claims they are part of an environmental message. The writer at Portfolio thinks it looks more like a cheap ad ploy. I have to agree.
Friend and collegue Andrew, who tipped me off to the DKNY promotion pointed out to me that White bikes have been used for years as memorials to killed rides.