Saturday, February 16, 2008

Selling cars is easy!

BEIJING (Reuters) -
An advertisement on Beijing's subway proclaiming "Squeezed in?! Go and buy a car then!" has angered passengers who said it only encourages traffic jams, a state newspaper said Friday.

The advertisement, written in large white letters on a red background, is also contrary to the Beijing city government's aim of getting more people to take public transport, the official Beijing Daily said.

I wonder why Ford hasn't considered such an on the nose strategy???

Here is another strategy that Ford hasn't used in a while "lurid tawdriness"

1 comment:

car auctions said...

I guess it would encourage traffic in their area because of all of the population, I think what would sell more in their area are bikes and motorcycles.