Wednesday, June 18, 2008

TV spot for the new Ikea coming to Brooklyn (Build it and they will come)

This is a follow-up to the piece I posted last week on the tv spots for the new Ikea store coming to Brooklyn directed by friend and colleague , John Hobbs.

I was in his loft just after the over 6,000 boxes had been delivered and were stacked everywhere. I really regret not going to the shoot because I have no idea how he pulled this off. He talks a bit about the complexity and challenge in the this NY Times piece: Thousands of Boxes in the Cardboard City

“I honestly na├»vely believed it wouldn’t be that difficult,” said John Hobbs, a Brooklyn artist who embarked on this project in is Williamsburg loft. “They’re boxes. They’re rectangles.” –John Hobbs

I can't wait to see the spots on tv, the version on YouTube is low res and small so don't get a full sense of the scale and challenge of the undertaking. Its much more evident in the shot that was run with the NYTimes piece.


Aendor said...

Hi! You have an interesting blog! Thanks

Thomas Sherman said...

Thanks Brother!

WOW GOLD said...
This comment has been removed by a blog administrator.