I was in his loft just after the over 6,000 boxes had been delivered and were stacked everywhere. I really regret not going to the shoot because I have no idea how he pulled this off. He talks a bit about the complexity and challenge in the this NY Times piece: Thousands of Boxes in the Cardboard City
“I honestly naïvely believed it wouldn’t be that difficult,” said John Hobbs, a Brooklyn artist who embarked on this project in is Williamsburg loft. “They’re boxes. They’re rectangles.” –John Hobbs
I can't wait to see the spots on tv, the version on YouTube is low res and small so don't get a full sense of the scale and challenge of the undertaking. Its much more evident in the shot that was run with the NYTimes piece.