I take a second offense to the ad. It uses that animated typography narration that is so so so played out.
A new ad for Motrin, sold by J&J's McNeil Consumer Healthcare unit, tried to appeal to moms with an attempt at a chatty copy about using Motrin to treat sore muscles that result from a baby carrier. But some members of the target audience were offended, and a flood of scathing items appeared on Twitter. The Motrin.com website went down Sunday night and as of Monday morning still hasn't come back up.
VIA Forbes: Twitter Moms Sink Motrin Ad. Johnson & Johnson's legendary marketing machine just had a rare mess-up.
Click here to see the scathing comments on Twitter.
The source, the source, Kathleen of course.