Tuesday, November 11, 2008

Unbutton Your Beast

Recently, I posted a "reading pictures" piece that deconstructed the non-verbal narrative of a Levi's 501 Jeans outdoor ad. The male model is posed to as if exposing himself to us and and the car and tarp double and reinforce the idea of exposure. I also commented that there is a tone of menace, as opposed to flirtatiousness to the ad.

Reading Pictures: Levi's Outdoor Exposure

Playful, but menacing exposure seems to be general theme of Levi's advertising these days. At Unbutton Your Beast you can select a trouser beast and record a message to send to people you would like to sexually harass.

Maybe I've been exposed to too much of Axe's tawdry, ironically-sexist advertising. My general response to this is ho-hum.

The source, the source Kathleen of course.

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