Monday, March 30, 2009

Yellow Pages as Portrait of Humanity

Mammals, during their waking hours do three things primarily: they eat, have sex and fight (usually over territory).

The Yellow Pages, while they still exist in their print form can be thought of as an analog portrait of what humanity values and how it occupies its time. Not surprisingly, the largest sections of most Yellow Pages confirm our mammalian nature: Restaurants (eating food), Lawyers (fighting conflict) and Escort Services (sex).

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