Passion Pit "The Reeling"

Director John Hobbs is sick. He's a friend of mine, from art school days in Detroit. His latest project: directing the video for Passion Pit's "The Reeling". Every time I see a new project from him I'm blown away. He has a tendency to come up really ambitious, painfully scary ideas who's descriptions make me queasy. After they shot the footage for this new video he and his partners printed out every frame, thousands, manipulating/distressing them then glued them into thick bricks. They then built custom animation stands so they could rip/tear/animate the transitions etc., reshooting frame by frame then reimporting it all.

This is amazing. It's a great track too.



The quality is a bit better on the version found on Humble's website (production company).



Last year John shot those spots for Ikea where they shot the stop-action construction of NY landmarks like the Brooklyn bridge out of Ikea boxes. I was in the loft just after all the boxes were delivered and construction began. It was frightening to see what they had bitten off for themselves. But they pulled it off.