Bacardi "Ugly Girfriend" campaign

This campaign goes way beyond the kind of "retro-sexism" you see in work done for Axe Deoderant. I can't believe this is a campaign aimed at female consumers. Just stupid. Bacardi and their agency deserve all the consumer outrage they are sure to get.

"Shop like never before, with your own freckled pile of cellulite?" Unreal.







VIA Jezebel