Sunday, August 02, 2009

The advertising/editorial blur

This quote is from an essay by Rick Poyner titled Branded Journalism. It appears in the excellent collection of essays on design and visual culture called Obey the Giant.

It would love to see what this really looked like. It would be interesting to track connections between advertising and editorial content digitally across media channels, particularly if you could tie it all the way up to the media holding companies.

In reality, the divide between editorial and advertising has rarely been absolute, especially in the fashion and shelter titles. "Some years ago Henry Wolf, the magazine art director, took a copy of Vogue and attached a colored thread to every ad that related to some editorial mention within the issue," says Milton Glaser, editorial designer and co-founder of New York magazine. "When he was done the results looked like a small Persian rug."


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