Thursday, August 06, 2009

Mr Hobbs needs a Moonman!

Please Vote for Passion Pit's video for The Reeling! Nominated in the MTV 2009 Video Music Awards in the Breakthrough Video Category.

Click here to vote: MTV Video Music Awards, Breakthrough Video



My friend John Hobbs along with directors Sam Stephens and Ariel Danziger created the video. They way they went about creating it is pretty incredible. After they shot the footage for this new video he and his partners printed out every frame, thousands, manipulating/distressing them then glued them into thick bricks. They then built custom animation stands so they could rip/tear/animate the transitions etc., reshooting frame by frame then reimporting it all.

Congrats John! Will see you in a few weeks!

VOTE! DO IT NOW! Please.


4 comments:

Kyle said...

Good grief -- that looks like the kind of project where you regret selling with the idea once you get into production and realizing how much work it's going to take. Amazing.

It's got my vote.

Thomas Sherman said...

He also did these sick spots for IKEA.

I was in his loft just after the flats of THOUSANDS of carboard boxes had been delivered

http://theshermanfoundation.blogspot.com/2008/06/tv-spot-for-new-ikea-coming-to-brooklyn.html

Anonymous said...

that must have been an insane assembly process

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