
Via NixtaDaily Star UK




Resonance from Continuum on Vimeo.

MillerCoors, the second-largest U.S. brewer by revenue, has begun testing the 1.5-gallon "Home Draft" for its biggest brands -- Miller Lite and Coors Light -- in about a half-dozen cities, including Dallas, Phoenix and San Diego. The boxed product, which is designed to fit into refrigerators for drinkers to consume periodically, rather than for one-time party use, comes amid packaging overhauls by the U.S. units of Heineken NV and Anheuser-Busch InBev NV.

In reality, the divide between editorial and advertising has rarely been absolute, especially in the fashion and shelter titles. "Some years ago Henry Wolf, the magazine art director, took a copy of Vogue and attached a colored thread to every ad that related to some editorial mention within the issue," says Milton Glaser, editorial designer and co-founder of New York magazine. "When he was done the results looked like a small Persian rug."