Monday, June 14, 2010

Visual Tropes: Pastoral Farmlands

A sure sign that a processed food product is terribly unhealthy: the use of naturalistic imagery, particulary lush pastoral scenes and edenistic farms. In this subway poster Ben & Jerry's doubles down by using the cornucopia visual metaphor.

If you pay attention you'll notice how rampant the use of naturalistic imagery has become is in the selling of garbage foods. Even Frito Lay is doing it to peddle potato chips. Legal restrictions regarding verbal food claims are strict but the high level of visual illiteracy allows marketers to say whatever the hell they want with pictures. Absurd.

From the Frito Lay website.

Related Sherman Foundation posts:

Paradoxical Food Advertising & Caregiver Abuse

Infantilizing Reality with Imaginary Worlds

Sculpture, Imaginary Worlds and Home Exercise Equipment.

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