Saturday, July 10, 2010

Clotaire Rapaille on Reptilian Marketing and Nike's "Just do it" as American philosophy.

French psychologist and research marketer Clotaire Rapaille on Reptilian Marketing, SUVs and dominance and Nike's "Just do it" as American philosophy.

Clotaire Rapaille doesn't appear until about the mid point of this video but his observations on intellectual alibis and the "reptilian hot button" of dominance with regards to SUVs are quite interesting.

I've been doing a lot of reading on universal stories, archetypes and visual thinking. Clotaire Rapaille's book, The Culture Code (An Ingenious Way to Understand Why People Around the World Live and Buy as They Do) is up next.

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