The Colony Experience is a recently launched project I worked on at Campfire Media to promote the second season of The Discovery Channel’s show “The Colony”. This augmented reality, online storytelling experience taps into users' Facebook accounts to simulate a world struck by a global pandemic.
I am particularly proud of this project. Most uses of Facebook Connect we've seen over the past year simply access users photos or photo galleries to do clever tricks with images, with The Colony Experience we went way beyond that, using the details of users accounts and details about friends to create a personalized, immersive narrative experience. Additionally, we developed online videos, galleries, news stories and media updates and to bring this innovative project to life.
Enter The Colony Experience on Discover.com.
Season 2 of The Colony premiers on The Discover Channel on Tuesday, July 27th at 10PM.